Futuristic shopping bag
Great design combined with high-tech features make Borba Bag the best shopping bag in the world. Its futuristic design makes grocery shopping a pleasure.
Motorized shopping cart for the elderly to keep independence in daily affairs. It promotes a healthier and happier life by enabling people to be active in their immediate environment. Thanks to its proprietary design, it provides greater stability, mobility and avoiding bending.
The Borba Bag is an electric shopping bag that helps seniors stay active by making shopping easy and fun.
It's a helpful shopping bag for seniors and more.
How was it created
From the very beginning, the Borba bag was created with the elderly and their needs in mind. Our designers worked on prototype solutions and built new versions in response to the comments of the target group.
Research
Ethnographic research
User interviews
On-site observations in shopping centers
Participation in shopping trips
Market benchmark for shopping carts
Tests
Concept refined with 40 users through co-creation
Prototype verified with 15 users
Model of rent and co-ownership designed with users
Design
The entire design process is to meet a number of criteria and requirements, both in terms of the appearance and quality of our bag.
However, the main demands placed on the design team can be summed up in two words - Borba has been designed to be sophisticated and durable.
Design
The entire design process is to meet a number of criteria and requirements, both in terms of the appearance and quality of our bag.
However, the main demands placed on the design team can be summed up in two words - Borba has been designed to be sophisticated and durable.
Our journey
Summer 2018
End of 2019
2020
2021
January 2022
December 2022
2023
•
↓
↓
↓
↓
•
Idea and MVP
Functional model
The first prototype showing the possibilities
Financing - searching
Signing an agreement with Norwegian Funds
A fully functional prototype
Mass production
